Client: Michigan State Spartans (Self-Initiated Project)
Role: Brand & Visual Designer
Year: 2024
Overview
This project explores brand-aligned design solutions within the context of a large collegiate athletics program, emphasizing consistency, legacy, and high-impact visual communication.
Approach
Worked within established brand guidelines
Designed promotional and branding materials for athletics
Emphasized hierarchy, consistency, and brand recognition
Applied brand elements across multiple formats
Challenge
CreatCreate marketing and branding assets that respect MSU’s strong visual heritage while delivering modern, engaging design for athletic audiences.
Outcome
The work demonstrates the ability to design within a highly regulated brand system while delivering compelling visuals that support fan engagement and institutional identity.
