Client: Hustle & Cone (Self-Initiated Project)
Role: Brand & Visual Designer
Year: 2024
Overview
Hustle & Cone is a modern dessert brand blending playful energy with premium quality. This project focused on building a bold, cohesive visual identity that could scale across packaging, in-store signage, and digital touch points.
Approach
Developed a custom logo and wordmark
Established a vibrant color palette and typography system
Designed packaging concepts and brand applications
Ensured consistency across physical and digital touch points
Challenge
Create a distinctive brand system that feels fun and culturally relevant while remaining flexible enough for real-world applications like packaging and social media.
Outcome
The final brand system delivers a recognizable, energetic identity that supports product storytelling and customer engagement while remaining easy to apply across platforms.
